How It Works

Three ways to build a Chabad House site — and what you're actually getting when you work with ShliachFlow.

Three Ways to Build a Site

Tier 1

Custom Code Site

Built from scratch in code. Hosted free on GitHub Pages. No platform fees, no monthly costs, no template constraints. Most advanced design possible.

Managed by ShliachFlow — Client sends requests for text corrections, photo swaps, date updates. Quick and simple for most ongoing needs.
Limited front-end CMS — ShliachFlow can set up a lightweight CMS so the client can update specific fields without touching code. Handles 80% of real update needs.
Client edits the code — Possible but at the client's own risk.
Best for

Camps, event microsites, one-time dinners, programs that don't need frequent complex layout changes, any project where design quality matters more than self-editing flexibility.

Tier 2

Platform Build

Squarespace, Wix, or similar. Client or their office gets a real drag-and-drop editor and can update the site independently. Platform fees typically $15–30/month. Design is constrained by what the platform allows.

Best for

Active community sites with frequent updates that need to be managed independently without coming back to ShliachFlow every time.

Tier 3

Platform Work

Working within an existing institutional platform the client is already on.

ChabadOne — Inner pages give full source HTML access. ShliachFlow can build fully custom-designed pages for events, campaigns, or programs. These pages can look completely modern and custom despite the platform's age.
ChabadSuite — HTML embed blocks available. ShliachFlow can inject custom-designed sections into pages. Good for one-time campaigns or sections that won't need ongoing changes.
Best for

Shluchim already on ChabadOne or ChabadSuite who want a professional campaign page, event landing page, or program site without switching platforms.

What you're actually getting

Professional output requires professional skill

Everybody has access to AI now. Shluchim use it, donors use it, and plenty of people have tried building a website or designing a flyer with it. The results usually look like it. Getting professional output from these tools is a skill — knowing which tool to use, how to direct it, and when to step in. That's the expertise. That's what you're hiring.

The expertise came first. AI made it better.

I was building websites and setting up systems for Chabad Houses long before AI tools existed. When they started getting serious, I learned how to use them properly. AI is part of my workflow — not a replacement for the thinking, judgment, and context I bring to every project.

You don't have to explain the context.

When you need a Tishrei campaign page, a donor portal, or a Shabbos schedule — I already know what that means. No briefing required.

Not sure which approach is right for you? Send a message — I'll figure it out.